How Digitization can Boost Indian Healthcare Post COVID?

How Digitization can Boost Indian Healthcare Post COVID?

COVID-19 has made the healthcare industry aware of a few lessons digitalization, is one of them. With the pandemic outbreak, people started to adopt technology more than before, like the IT and Education sectors are majorly working from home nowadays. Similarly, digitalization in the healthcare industry would be beneficial for the healthcare sector to survive in the post-COVID world.

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Modern Trade Channel Targets for CPG Company

Modern Trade Channel Targets for CPG Company

A CPG company should define its execution strategy based on a retail trade channel & it’s sub-channels. Predominantly, there are retail three trade channels that should be considered: Traditional, Modern, and On-Premise. It’s a known fact that product categories may flourish in one trade channel while they fail to thrive in another. So, a clear understanding of each trade channel is a prerequisite. Let’s look at each channel.

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