Modern Trade Channel Targets for CPG Company

Modern Trade Channel Targets for CPG Company

A CPG company should define its execution strategy based on a retail trade channel & it’s sub-channels. Predominantly, there are retail three trade channels that should be considered: Traditional, Modern, and On-Premise. It’s a known fact that product categories may flourish in one trade channel while they fail to thrive in another. So, a clear understanding of each trade channel is a prerequisite. Let’s look at each channel.

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What is a Typical Product Distribution Cycle ?

distribution

CPG manufacturers spend many hours in research and production. After long hours of production, they should have an effective product distribution strategy to bring their products to the target customer.

If a product is unavailable at the right store and at the right time, it will affect a brand drastically. It may lead to their customers’ distraction to a rival brand, or it may affect the other SKUs of the brand. So, when, where, and how you distribute your product plays a vital role in the entire retail execution process.

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