Public Relations & Marketing Agency Compliance Checklist [FREE PDF]
This public relations and marketing agency compliance checklist ensures agencies comply with FTC Endorsement and Testimonial Guidelines, CAN-SPAM email marketing requirements, GDPR/CCPA data privacy, and financial advertising disclosure requirements. Agency compliance officers use this quarterly to audit campaigns and client deliverables.
- Industry: Professional Services
- Frequency: Quarterly
- Estimated Time: 20-30 minutes
- Role: Agency Compliance Officer / General Counsel
- Total Items: 8
- Compliance: FTC 16 CFR Part 255 (endorsements and testimonials), CAN-SPAM Act (15 USC 7701 - commercial email), GDPR / CCPA (data privacy in marketing), FTC native advertising disclosure guidance
Advertising & Disclosure
Verify advertising disclosures and endorsement compliance.
- Material connections between endorsers and brands clearly disclosed?
- All advertising claims substantiated with competent and reliable evidence?
- Native advertising and sponsored content clearly labeled as advertising?
- Comparative advertising claims accurate and not false or misleading?
Digital Marketing & Privacy
Verify digital marketing and data privacy compliance.
- All commercial emails include opt-out mechanism and physical address?
- GDPR/CCPA consent obtained before collecting marketing data from EU/CA residents?
- Process in place to respond to GDPR/CCPA data access and deletion requests?
- Marketing compliance notes
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- Audit Planning Checklist
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Why Use This Public Relations & Marketing Agency Compliance Checklist [FREE PDF]?
This public relations & marketing agency compliance checklist [free pdf] helps professional services teams maintain compliance and operational excellence. Designed for agency compliance officer / general counsel professionals, this checklist covers 8 critical inspection points across 2 sections. Recommended frequency: quarterly.
Ensures compliance with FTC 16 CFR Part 255 (endorsements and testimonials), CAN-SPAM Act (15 USC 7701 - commercial email), GDPR / CCPA (data privacy in marketing), FTC native advertising disclosure guidance. Regulatory-aligned for audit readiness and inspection documentation.
Frequently Asked Questions
What does the Public Relations & Marketing Agency Compliance Checklist [FREE PDF] cover?
This checklist covers 8 inspection items across 2 sections: Advertising & Disclosure, Digital Marketing & Privacy. It is designed for professional services operations and compliance.
How often should this checklist be completed?
This checklist should be completed quarterly. Each completion takes approximately 20-30 minutes.
Who should use this Public Relations & Marketing Agency Compliance Checklist [FREE PDF]?
This checklist is designed for Agency Compliance Officer / General Counsel professionals in the professional services industry. It can be used for self-assessments, team audits, and regulatory compliance documentation.
Can I download this checklist as a PDF?
Yes, this checklist is available as a free PDF download. You can also use it digitally in the POPProbe mobile app for real-time data capture, photo documentation, and automatic reporting.